123 Reg

REBRAND | ANIMATION | VIDEO

For 123 Reg, we helped bring a bold rebrand to life for UK businesses in a fresher, more human way. From playful illustrations to clean, modern visuals, every asset was built to feel approachable, warm, and distinctly on-brand. The goal was clarity and confidence — cutting through the noise with design that speaks directly to customers.

At 123 Reg, a bold rebrand designed to connect with UK businesses in a fresh, human way. From playful illustrations to clean, modern visuals, every asset was built to feel approachable, warm, and distinctly on-brand. The goal was clarity and confidence—cutting through noise with design that speaks directly to customers. Whether shaping tone, visuals, or experience, we brought the new identity to life with creativity and intent.


Brand Designer

123 Reg

Services

Visual Design
Marketing Assets

Animation

HTML5 Ads

Branding

Created with

Adobe Illustrator

Adobe InDesign

Adobe After Effects

Figma

Google Web Designer

Mockup image on a macbook of 123 Regs homepage with a bright blue background

The result

A vibrant rebrand that pushed the familiar 123 Reg blue in a fresh direction. Paired with bold illustration, the system created a coherent refresh across key touchpoints.

A vibrant new rebrand, harnessing the famous 123 Reg blue, but taking it into another direction. Coupled with bold new illustrations, we made for a coherent lick of paint across all touch points.

graphic on a banner which highlights a personalised email address

123-reg.co.uk

123-reg.co.uk